Guerilla Marketing with InboundNOW
Wordpress or No WordPress
First, you need a web page that is easy for the non-programmer to understand and operate. WordPress has proven to be such a program. There are Themes for WordPress designed for just about any industry imaginable. Once you have a running WordPress website, the logical step is to get people to your website and buy your product or service.
You Have A WordPress Site Now What?
There are two paths to take, you can do lots of work and aim for free organic traffic or you can pay Google, Bing, and other search engines to deliver customers to your site. My advice is to start with Yoast SEO (Search Engine Optimization) in order to get FREE organic traffic. Yoast is a FREE plugin and I highly recommend it. Yoast exposes you to a little about how search engines work, which will be very valuable when you start paying to drive traffic to your website.
You can use Microsoft Bing or Yahoo or any other search engine you desire. I start with Google Adwords then I will move to others. If you did not optimize your website using the SEO, you will be wasting money.
When it comes to understanding the 55 plus market, the first problem we see is that our Target Market are people 55 years old and older. Target Market to people 55 years old and older is challenging because they are the least likely to be using the Internet in their daily lives. They use search terms that are different than the norm. The key to such a complex marketing situation is the organization, tracking, and communication between you and the prospective customers.
InboundNOW WordPress Plugin To The Rescue